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25% OFF Digital Packages – Spring Business Promotion

Our FIRST offer is to help local business SPRING to life.  We have a passion and love for promoting small business owners and excelling them to quickly see results of our low cost high impact marketing effort built on social engagement.

For a limited time we are offering our Raw and Natural design skills with 100% natural ingredients to help promote your business.  Our preset packages and pricing are available on our main page at and booking your package by May 16th you can now save 25% off your entire invoice.  We offer custom packages and contracts as well as managing contracts for websites and social media platforms.

We also offer customized Brand Management packages.  This is the first time we have offered a discount on our services and we are glad to offer this to all NEW clients!

Stand out from the crowd because you only get one chance at a first impression!

#Promotion #UNherdPRO #Design #Creative #LOGO #WEBSITE #BRANDING #DigitalPackages #Digital #Design #AdSpend #Raw #Natural #Services #Kitchener #Waterloo #KWAwesome #Social #Media #SocialMediaDesign #Brand #Image #Management

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Rock the Road Raffle – Prostate Cancer Canada Campaign

Raising campaign awareness was the goal of this creative project for Prostate Cancer Canada.  The video was used across their social media platforms to help raise funds through the raffle for important research.  It is one example of how video can be an easy and effective way of reaching thousands of people with your message.

#RockTheRoadRaffle #ProstateCancerCanada

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One way only?

The road to creating a digital strategy in a continuously shifting landscape is challenging.  We must continue to evolve and learn with the growing digital marketing industry.  With so many options for business solutions in the realm of digital marketing, it can be difficult to separate quality from quantity.

The creative process in developing a logo, website or social media strategy are different for each individual situation.  What is required for one, may not even make sense to implant for another business. The only absolute is that there is NO ABSOLUTES.

We believe in creating thought provoking design and solutions that will leave a lasting impression and get a reaction.  Isn’t that what good design is supposed to do, to get you to go in a certain direction.

We would like to work with you to create a strategy that works for you, and allows you to move at your own pace with our assistance.  Our background and passion is in Graphic Design and our strength lies in being uniquely creative which comes from being uninfluenced by the quo yet being aware of its existence.  It is like the reverse use of momentum in Judo.

There is no right way or magic formula, just using all the tools we have available to help you achieve your communication goals.  Sometimes you have to go off the main road to reach your destination and it doesn’t mean you are wrong…

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Call Tesla on your cell phone…

Nikola Tesla Describes the Modern Smartphone — in 1926

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Nikola Tesla (1856-1943) was a pioneer scientist during the turn of the 20th century best known for his contributions to the design of the modern alternating current (AC) electricity supply system. Tesla was a physicist, mechanical and electric engineer, inventor and futurist, as well as the possessor of a near-eidetic memory. He spoke eight languages and held 300 patents by the end of his life. His legacy has experienced a major resurgence in recent years — the name Tesla, as you might have heard, is way in vogue right now — as many of his predictions about power and communication have come to fruition.

The quote below does well to show just how prophetic Tesla was. Here he basically sums up a modern smartphone… in 1926:

“When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole. We shall be able to communicate with one another instantly, irrespective of distance. Not only this, but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do his will be amazingly simple compared with our present telephone. A man will be able to carry one in his vest pocket.” -Nikola Tesla, 1926

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Digital World


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Minimal design


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Canada’s can-do attitude begins by encouraging students

“As a boy growing up in Brantford, Ont., I knew that anyone could make it in Canada just by believing in themselves. I tied up my skates every day and practised relentlessly.” Wayne Gretzky

Contributed to The Globe and Mail

Every great country has a national mantra. The American Dream stipulates that anyone, no matter what their background, can be a success if they work hard enough. Canada has no equivalent catchphrase, but the can-do values of hard work and perseverance have been a staple of our country for centuries.

Canadians value determination and those who succeed. Immigrants choose this country as their home because they know they will be afforded every opportunity in life, no matter what their circumstances. As a boy growing up in Brantford, Ont., I knew that anyone could make it in Canada just by believing in themselves. I tied up my skates every day and practised relentlessly.

That’s why it was disappointing to read Margaret Wente’s recent column(“Why grit is highly overrated”) arguing that some hard-working students should not be given the chance to overcome their difficult circumstances.

Ms. Wente advocated that schools focus more on stimulating the “brightest” students, while also doing a better job of ensuring that disadvantaged students can “read and add” and become good citizens. This was based on new research showing that “grit” is largely a hereditary trait, not something that can be learned.

It is my fundamental conviction that perseverance is a key to success in school, work, and life in general – and I’m living proof. That’s why I was honoured to be inducted into the Horatio Alger Association of Canada as a member in 2003. This association believes that hard work, determination and honesty can conquer all obstacles.

We provide 85 annual scholarships of up to $10,000 to high-school students who have overcome adversity while demonstrating strong character, a good academic record and a desire to contribute to society. The scholarships are fully financed by association members, a group of successful Canadians and Americans who have overcome their own adversities.

Our 2016 scholarship recipients prove that grit is anything but overrated. Their average annual family income is $20,042. One-fifth of the recipients experienced death of a parent or guardian; 12 per cent experienced incarceration of a parent or guardian; 42 per cent experienced abandonment; 14 per cent have been in foster care; 28 per cent have experienced some form of abuse; 20 per cent struggle with physical or mental disabilities. Three-quarters of them work during the school year to help their families. And yet, they continue to push forward and work for a better future for themselves.

The association received thousands of applications for these scholarships – each representing a determined student who would be left behind if perseverance were devalued by society. Thankfully, groups such as the Horatio Alger Association of Canada continue to encourage students who demonstrate true “grit” and show them that their efforts are not in vain.

Ms. Wente may not be the ballet dancer her six-year-old self dreamed of. But there is no doubt that her successful career as a journalist is the result of a persistent drive for excellence in her early life.

To suggest that some may not be worthy of this same opportunity, and that unless they are born with these traits there is no point in trying, is beneath anyone who believes in equality of opportunity for all.


#UnherdPro #Blog #Practice #Repetition #Athletics #Motivation #Sports #Psychology #Canada #Wayne #Gretzky

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The Secret To Creativity:

Become An Intellectual Middleman

The most creative people combine old ideas in new ways. Here’s how to get better at mixing things up.

In Charles Duhigg’s new book on productivity, Smarter Faster Better, he devotes a chapter to how innovation happens. The answer? Generally not as lightning out of the blue.

One analysis of scientific papers found that the most creative ideas contained deeply conventional ideas, but also combined things in ways that they hadn’t been combined before.

One of the researchers on that project, Northwestern University professor Brian Uzzi, told Duhigg, “A lot of the people we think of as exceptionally creative are essentially intellectual middlemen.” That is, “They’ve learned how to transfer knowledge between different industries or groups. They’ve seen a lot of different people attack the same problems in different settings, and so they know which kinds of ideas are more likely to work.”

So how do you become an intellectual middleman?


“People become creative brokers,” Duhigg writes, “when they learn to pay attention to how things make them react and feel.” You are a human being, and your emotions and experiences can provide fodder for doing old things in new ways. He attributes the creative hit theme song from Frozen, “Let It Go,” in part to songwriter Kristen Anderson-Lopez’s experience of feeling judged at times, and not thinking she should apologize for not being perfect. As Frozen writer Jennifer Lee told Duhigg, “‘Let It Go’ made Elsa feel like one of us.”

Keep a journal. Take notes. Get your head out of your phone. All of these increase awareness of the world and yourself. When you find yourself reacting to different things in the same way, take notice. There may be something there.


You can’t combine ideas from disparate fields if you’re not cognizant of disparate fields, or even of distant branches of your own industry. “Large fields tend to have different communities, even though they’re part of the same field,” Uzzi told me in an interview.

“These sub-communities rarely ever cross talk.” So go figure out what’s going on elsewhere. Follow experts in other fields on Twitter. Buy new-to-you magazines in an airport bookstore if you’ve got time to kill. Go to the library and pick up books in a section you don’t normally browse. Attend a new conference and see what you find most interesting, or attend a new-to-you track of a conference you already frequent. While you’re in a town on business, take a quick swing through a museum that’s a bit out of the box for you. You never know where interesting ideas will come from.


This is harder than it sounds. The modern world is good at putting us in little bubbles. We naturally seek out kindred spirits, and even if we pride ourselves on achieving some metrics of diversity (friends and colleagues from various racial groups) we can miss others.

New York Times columnist David Brooks recently wrote that he and others had been blindsided by the alienation that white, working-class Donald Trump supporters felt. “We expected Trump to fizzle because we were not socially intermingled with his supporters and did not listen carefully enough,” he writes. “For me, it’s a lesson that I have to change the way I do my job if I’m going to report accurately on this country.” You have to consciously put yourself in places you would not normally go, and seek out conversations you would not normally have, including with people who disagree with you.

“It’s really about maintaining diverse relationships,” Uzzi told me, with a focus on the relationship part. “To be creative with someone you really have to trust them,” he says, and “the people most unlike us are the people we have the hardest time trusting.” Figure that part out, though, and you can become a much in-demand intellectual middleman.


Unfortunately, simply stringing together concepts from disparate fields will not guarantee good ideas. You’re just as likely to get what sounds like a bad improv sketch. (“What if we played basketball underwater?”) But creativity is also a numbers game. Next Galaxy CEO Mary Spio writes in her book It’s Not Rocket Science: 7 Game-Changing Traits for Uncommon Success, that “the more possibilities you imagine and the more knowledge and experience you gain through following your curiosity, the larger your information database and the greater your chances of connecting never-before-connected dots.”

Ideas tend to multiply, and if you come up with a lot of combinations, eventually there will be some decent ones in there.


#UnherdPro #Blog #Motivation #Think #Unherd #Design #Creative

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The Power And Problem Of Grit

APR 5, 2016

Before she was a psychologist at the University of Pennsylvania, Angela Duckworth was a middle school math teacher. As a rookie teacher, she was surprised when she calculated grades. Some of her sharpest students weren’t doing so well, while others who struggled through each lesson were getting A’s.



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